Target Audience Task 5

Demographics:

Age & Gender: My magazine is aimed at 15-24 year olds. Both male and female auidences will be targeted.

Demographics S.E.G: My magazine will be for people who fit into the E category because my magazine will be affordable and down to earth, not highly intelligant just casual topics.

Phychographics:

VALS: My target audience will be 'inner directed' who have there own values and opinions. Groups who are able to express themselves without breaking rules and who take into consideration social values. Groups who aren't afraid to experiment.

Maslow's Hierarchy Of Needs: My target audience will fit into most categories. Most will have food and shelter provided, most will have the feeling of belonging to a group, most will have friend security and will belong to part of a social group. My taregt audience won't necessarily have the drive to achieve but will have a particular interest in music.