Language: This magazine shows a lot of the conventions of a magazine. The font is sans serif meaning the font is without flicks, I think it makes the text more bold and attractive. There is one big image on the splash, this image represents a typical college student and the style of his clothes may show how relaxed college life is. The cove lines are positioned in the left third which is typical of cover lines, cover lines often highlight features and because there positioned on the left third there seen when placed on a magazine stand this attracts the reader to the cover lines and can often be selling points to the magazine. The magazine also has a skyline this can often be sub features of the magazine, features which are covered in the magazine, this magazine has one to highlight the fact it’s “Hip Hot & Happening” this is typical of student slang and a cool catchy slogan which relates to the target audience. The magazine also includes a ‘flash’ this is used to highlight a feature with a graphic, this graphic is bright and colourful which will attract the audience to that feature of the magazine this ‘flash’ does it’s purpose of offering promotions or something (in this case) happening at the college. On the ‘splash’ there’s a price and a barcode which is typical of a magazine, it makes the magazine more professional by having this. The price is used to tell students how much the magazine will cost and the barcode is an electronic tag which often shows information about the magazine or product.
Ideology: The image on this magazine suggests that the person is happy to be at the college, also he seems relaxed with the clothing he’s wearing and his body posture also has the same effect, it suggests the college is laid back with a friendly relaxed atmosphere. Also his smile suggests that he’s happy to be at the college, this may suggest that the college is a happy environment and a good positive place to be. However the image’s mise- en- scene suggests the college is all these things but it is a place to learn, by adding mise- en- scene the image now illustrates its purpose of further education with the opportunity to learn. The image is also an image of a person of mixed race, I think they’ve used a person of mix race to show how the college offers an education for people of all types of people from many different race and religious backgrounds, and this gives the college a friendly feel. The image is a medium shot which shows the waist up, by using this shot the reader can interpret many different things about the college and the type of people of go there.
Institution: The College who use this magazine will be the people in charge of the production. If a magazine for a specific company, college or school they should be in charge of the magazine production process as they know most about the college and how they run. This adds a personal touch to what there trying to promote and they’ll be a lot more of a professional aspect to the magazine if the college itself has produced it. By being in charge of your own magazine it gives a personal touch to the magazine and the read may believe in what you trying to promote or sell, they’ll believe all the information given as it’s written or the production process is more realistic. The magazine will have more of a understanding of the college if they have been in charge of the production process.
Audience: This magazine is for college students who need to know about events happening on campus. The people will read the magazine and will know about dates and times of when a specific event is happening, a specific day or maybe a party. This fulfils the college’s needs as it’s a creative way of contacting there students in a way in which the students will like and relate to. Students of college age like reading magazines so this will appeal to the target audience in a way in which won’t bore them and will interest them.
Representation: This magazine is for college students it’s represented with an image of a typical college student holding books. This student looks happy to be at the college this gives of a positive impression of the college and may make others also feel happy to go to the college.
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