Target Audience.

Demographics.

Gender and age: My magazine is aimed at 16- 19 year olds both male and female.

Demographics S.E.G- My magazine will be aimed at people who fit in the E category because students do usually do not have very much income.

Psychographics.

Vals- My target audience will fit into the category 'Groups who are outer- directed, this is because the belong to the college as students, they are acheivers because there trying to acheive a good grade at A Level and eventually gaining an A Level. The students are also emulators because they will often look up to previous students who have passed the courses and students often look for guidance in staff and students at the college.

Maslow's Hierarchy Of Needs- Students will fit into most categories. They'll fit into physiological because they have homes and have access to food. They'll fit into safe because students are often surrounded by friends and they have the saftey of college staff. They fit into the category of social as students often belong to a group of students and fit into the social of the college. They fit into the status category as they often have a place within the college, all students know were they fit. Students definatly fit into the category of self actualisation, students all have the ambition to acheive or else they wouldn't be going to college.